VIP room designed for ESTNATION Tokyo, a high-end fashion brand known for its refined, forward-thinking identity.
At the heart of the space is a soft pink carpet walkway — a playful reinterpretation of the red carpet — guiding clients through an elevated retail experience. Above it, a curved LED flex screen bends from the ceiling down to the wall, immersing the viewer in dynamic visual environments. This feature allows clients to see how garments appear under various lighting conditions and contexts, blurring the line between digital interaction and physical design.
Flowing architectural forms, tactile surfaces, and a subdued palette complete the atmosphere, transforming the room into more than just a changing area — it becomes a private fashion sanctuary that reflects serenity, innovation, and exclusivity.
